Media
Press reports
01/04
2003
2003
The Swiss Health Club Secret
Club Business Journal
by Catherine Larner - CBI's European correspondent
Werner Kieser has created a successful 118-club company by focusing, exclusively, on strength training
Werner Kieser makes no apologies for the fact that his training facilities offer no saunas, or steam rooms, or swimming pools, or aerobic studios, or yoga classes... or even bikes, treadmills, steppers, or elliptical trainers. And why should he? His clubs, by design, focus exclusively on one thing-strength training-and the concept has proven remarkably successful both for his company, Kieser Training AG, headquartered in Zurich, Switzerland, the 190,000-plus members it has throughout Europe.
«Cardiovascular equipment ...
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